Three Ways to Trade on BrandTrader
Choose the model that fits your business. Same trusted platform, different levels of control.
Choose Your Path
Each model is designed for a different type of business
Buyer
Browse products, place orders, and get the best prices. Works across all three models.
Seller / Brand
List your stock. Sell via Marketplace (BrandTrader handles it) or Partner mode (you handle orders directly).
Trader
Buy AND sell on one platform. Manage stocklists, post needlists, negotiate with other traders. Subscription-based.
Live Now
1. Marketplace
BrandTrader buys from sellers, sells to buyers. We handle everything.
1
Buyer places order
Browse products, add to cart, and checkout. BrandTrader is the merchant.
2
Admin matches to seller stock
Our team finds the best seller and negotiates the price on your behalf.
3
Seller accepts the offer
The seller agrees to the negotiated price. Stock is reserved instantly.
4
Buyer pays invoice
Buyer pays BrandTrader. We collect and manage the payment.
5
Seller gets paid
We pay the seller their agreed price minus a small platform fee.
Example: $1,000 Order
Buyer pays BrandTrader .......... $1,000
Seller's negotiated price ........ $800
Platform fee (2% of $800) ........ $16
Seller receives .................. $784
BrandTrader earns ................ $216
Revenue = margin ($200) + fee ($16). BrandTrader controls pricing.
Available
2. Trader (Subscription-Based Trading Tool)
You are both buyer AND seller. Manage stocklists, post needlists, negotiate directly with other traders. Pay a subscription to access the platform tools.
1
Post your StockList and NeedList
List what you sell (stocklist) and what you want to buy (needlist). You are both buyer and seller.
2
InstantMatch finds opportunities
Platform auto-matches your needs against other traders' stock. You also browse and search manually.
3
Negotiate directly with other traders
Send offers, counter, make final offers, or pass. Multi-round negotiation. No admin involved.
4
Deal agreed — stock reserved
Both traders agree on price. System locks the deal, reserves stock, creates PO and invoice.
5
Payment and payout
Buying trader pays. Selling trader receives payout minus a small platform fee.
Example: $10,000 Deal Between Traders
Trader A posts: 200 units @ $50
Trader B offers: 200 units @ $45
After negotiation, agreed: $48/unit
Deal value ....................... $9,600
Platform fee (2%) ................ $192
Seller trader receives ........... $9,408
Platform earns (fee) ............. $192
Platform earns (subs) ............ $99/mo
Platform earns subscriptions + transaction fees. Traders negotiate directly — no admin, no markup.
Coming Soon
3. BrandTrader Partner
Sell directly to buyers. You own the customer. We handle the platform.
1
Buyer finds your products
Buyers browse your storefront or find your products in the marketplace. Your brand is visible.
2
Buyer places order at your price
No negotiation. Buyer pays the price you set. One order per seller if multi-seller cart.
3
System reserves stock automatically
Behind the scenes, BrandTrader reserves inventory and creates all records. No manual work.
4
You accept and ship the order
You see the order in your dashboard. Accept it, pack it, ship it, and add tracking.
5
Buyer pays, you get paid
Once delivered, you receive the full sale amount minus a commission fee. Bank transfer or Stripe.
Example: $1,000 Order
Buyer pays (your listed price) .. $1,000
Commission (10%) ................. $100
You receive ...................... $900
Platform earns ................... $100
One price. No markup. You set it, buyer pays it. Platform takes commission only.
Side-by-Side Comparison
Quick reference for all three models
| Marketplace | Trader | Partner | |
|---|---|---|---|
| Who controls the sale? | BrandTrader (admin) | Traders themselves (both sides) | Seller (direct to buyer) |
| Pricing | Two prices (buyer price > seller price) | Negotiated between traders | One price (seller's listed price) |
| Who finds stock? | Admin matches | InstantMatch + manual browsing | Automatic (seller known) |
| Negotiation? | Yes (admin mediates) | Yes (trader-to-trader, multi-round) | None (price is fixed) |
| Who ships? | BrandTrader coordinates | Traders arrange between themselves | Seller ships directly |
| Payment | Stripe or bank transfer | Stripe or bank transfer | Bank transfer or Stripe |
| Platform earns | Margin + fee | Subscriptions + fee | Commission only |
| Admin effort | High (matching + negotiation) | None (fully self-service) | Minimal (disputes + payouts) |
| Best for | Buyers who want hands-off sourcing | Active wholesale traders (buy and sell) | Brands wanting direct buyer relationships |
Partner Program Rollout
What's coming and when
Phase 1 - Foundation (Weeks 1-10)
Core Order Flow
- Seller onboarding and KYC verification
- Direct order placement from seller storefront
- Automatic stock matching and reservation
- Seller order inbox - accept or decline orders
- Shipping and fulfillment with tracking
- Commission-based payouts (bank transfer + Stripe)
- Per-seller commission rate management
- Multi-seller cart splitting at checkout
Phase 2 - Seller Tools (Weeks 11-14)
Analytics and Management
- Seller performance dashboard
- Payout tracker with commission breakdown
- Low stock alerts and inventory tools
- Return and refund handling
- Issue flagging and admin mediation
- Cancellation window for buyers
- Payout schedule configuration
Phase 3 - Growth (Weeks 15-20)
Trust and Scale
- Seller tiers and badges (Standard / Verified / Top Seller)
- Seller health score and automated reviews
- Buyer reviews and ratings
- Public seller storefronts
- Seller directory - browse by brand or category
- Admin commission management dashboard
- Feature flags for gradual rollout
Ready to Get Started?
Join as a buyer, seller, or trader. Pick the model that works for your business.